Some people see business advice as a commodity, being able to add valuable additional services to your proposition, differentiates you from the competition.
Business valuation is a service that you can offer as part of your advice proposition and charge for the service.
Business owners want to understand their company's value and so this becomes a 'pull product'. You can use this as a method of attracting new clients and then help then to increase their business value with your existing services.
Have a business customer value their company before you start to work with them and then help them to increase the value of their business and 'prove' your worth with an annual revaluation.
This video talks about the importance of regular valuations and why business advisors should offer this service.
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